"I Could Care Less About the Web"

According to the Toward Equality of Access report, 42% of Americans do not use the Internet. Why? Lack of interest. Phil Bradley states that the same thing is going on over in the UK.

However, what if one of these 42% needs to apply for a job and the company only accepts online applications? Or what if one of these 42% needs a tax form and the IRS has stopped providing paper copies of that form? Their interest greatly increases for the time being.

Yet, when they are finished completing the task, are they now converted Web users? Probably not. On the other hand, perhaps they now see the benefit. Once you assist them with their immediate need, you can mention the library's computer classes in case they would like to make the leap to the online world.